As discussões sobre viewability (oportunidade de a publicidade ser realmente vista) começaram há cerca de quatro anos, com questionamentos de grandes anunciantes sobre o verdadeiro impacto das impressões em consumidores reais. Em 2017, por exemplo, […]
A P&G vai inaugurar em Campinas (SP) um centro de pesquisa e desenvolvimento de novos produtos para a América Latina. A inauguração é prevista para o mês que vem. Serão investidos R$ 150 milhões no centro, que […]
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